Meta Title:
How to Use TikTok’s Creator Insights for Keyword Research in 2025

Meta Description:
Unlock TikTok’s Creator Insights to fuel your keyword strategy. Learn how to use data-driven analytics for better content and SEO performance. Includes FAQs and tips from Rank Locally UK.

How to Use TikTok’s Creator Insights for Keyword Research

TikTok isn’t just a platform for viral dance videos anymore. In 2025, it has emerged as a powerful search engine in its own right, especially for Gen Z and millennials. With over a billion monthly active users, TikTok is shaping user behavior, brand engagement, and—most notably—keyword trends.

What many marketers don’t realize is that TikTok’s own Creator Insights tools offer a goldmine of data that can be repurposed for keyword research. Whether you're an SEO strategist, influencer, or brand manager, this article will show you how to leverage TikTok's internal analytics to improve your search visibility and content strategy.

Understanding TikTok’s Creator Insights

TikTok Creator Insights is part of the TikTok Creator Center, a dashboard available to creators and business accounts. It provides data on content performance, audience demographics, video views, engagement rates, and most importantly—content discovery trends.

What Can You Track?

• Trending Hashtags
• Popular Sounds and Effects
• Top Performing Videos by Niche
• Audience Demographics & Geography
• Engagement Metrics (Likes, Shares, Watch Time)

All of this can be used to identify not just what content is working—but why. That’s the essence of keyword research.

Why Use TikTok Insights for Keyword Research?

While traditional keyword tools like Google Keyword Planner, Ahrefs, and SEMrush are essential, they often lag behind real-time trends. TikTok data reflects actual user behavior—what people are watching, searching, and interacting with now.

This provides three major benefits:

1. Real-Time Trend Discovery
2. Audience-Centric Keywords
3. Content Ideas That Are Already Working

Incorporating TikTok insights into your strategy helps you get ahead of the SEO curve, especially for local businesses, ecommerce, and personal brands.

Step-by-Step: Using TikTok Creator Insights for Keyword Research

1. Switch to a Business or Creator Account

To access Creator Insights, you must switch to a Creator or Business account. This unlocks access to TikTok’s analytics dashboard.

2. Navigate to Creator Center

Go to the TikTok Creator Center and open the "Analytics" or "Creator Tools" tab. Focus on:

• Trending Videos
• Top Hashtags
• Audience Interests

3. Identify Trending Hashtags in Your Niche

Under the “Hashtags” tab, filter by category (e.g., beauty, tech, fitness). Look for:

• Frequency of use
• Growth rate
• Associated content

These hashtags represent topic clusters you can optimize for on other platforms like Google or YouTube.

4. Analyze Top Performing Videos

Study the top content in your niche. Note down:

• Video titles
• Caption structure
• Call-to-actions
• Keyword phrasing

This helps uncover long-tail keyword variations and user intent.

5. Monitor Comments and User Engagement

Comments often contain repeated phrases, questions, and concerns. These are rich in semantic keyword data you can mine.

Real-World Keyword Research Example Using TikTok

Let’s say you're a Website Development Company offering ecommerce solutions.

1. Go to Creator Center and filter videos by "Ecommerce."
2. Note hashtags like #shopifytips, #onlinestore, #dropshipping101.
3. Explore comments for questions like “How do I build a site with zero coding?” or “Best design for a fashion brand?”
4. Repurpose this into blog titles like:
   • “How to Build a Shopify Store Without Code”
   • “Top Ecommerce Designs for 2025”

You’ve just used TikTok to gather real-time, user-generated keyword data.

TikTok SEO: Integrating Insights with Google Strategy

Once you’ve collected keyword data:

• Use Google’s Keyword Planner to check search volume.
• Use tools like Ubersuggest or AnswerThePublic to identify question-based keywords.
• Integrate findings into your website content and video SEO strategy.

For example, if you’re a local seo company, you might find TikTok users searching for:

• “How to rank your restaurant locally”
• “Local SEO hacks for salons”“Best local SEO agency near me”

This can help tailor your service pages, blogs, and even TikTok content.

onus: TikTok Trends That Influence SEO in 2025

1. Voice Search Queries – Seen in video captions and comments.
2. Visual Hashtag Phrases – e.g., #HowToGrowFast.
3. Community Language – Gen Z and Millennials use unique phrasing that shapes keyword trends.
4. Geo-Tagged Trends – Great for local seo services targeting hyper-local content.

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Tools to Pair with TikTok for Better Keyword Insights

• Google Trends
• YouTube Search Suggest
• Reddit & Quora for User Intent
• Google Search Console
• TikTok Search Bar for Auto-Suggest Keywords

Combining TikTok’s real-time trend data with traditional SEO tools gives you a 360° content strategy.

Promote Your SEO Strategy with Rank Locally UK

If you’re ready to transform your keyword strategy using social data and technical expertise, partner with Rank Locally UK.

Whether you need an SEO Agency for high-level strategy or a local seo agency to help your business rank in your area, Rank Locally UK provides custom-tailored solutions backed by performance analytics.

We also offer:

• Website Development Services for seamless user experience
• Digital Marketing Services to scale your outreach
• ORM Services to maintain your brand’s online reputation

From being the Best SEO Company to a reliable Web Development Agency, our experts help you dominate your niche both on TikTok and search engines

TikTok is more than just entertainment—it’s a real-time research tool. By harnessing the power of Creator Insights, you can uncover trending topics, high-performing content, and user-focused keywords. These insights give your SEO strategy an edge in an era of evolving search behavior.

As consumer attention shifts toward video-first content, adapting your keyword research methods is essential. Whether you’re a small business, brand, or content creator, now is the time to start using TikTok’s Creator Insights as a core part of your digital strategy.

FAQs: How to Use TikTok’s Creator Insights for Keyword Research

1. What are TikTok Creator Insights?
   They are analytics tools that show video performance, trending content, and audience behavior.
2. Is it free to access TikTok Creator Insights?
   Yes, for users with a Creator or Business account.
3. Can I use TikTok for keyword research?
   Absolutely! It’s perfect for discovering real-time keyword trends and phrases.
4. What’s the best way to find keywords on TikTok?
   Look at trending hashtags, top videos in your niche, and user comments.
5. Is TikTok data useful for Google SEO?
   Yes. You can use TikTok trends to inform your Google content strategy.
6. What tools should I pair with TikTok Insights?
   Google Trends, Ahrefs, and AnswerThePublic work well with TikTok data.
7. Can I use TikTok keyword research for YouTube SEO?
   Yes. It helps discover what topics are gaining momentum.
8. What types of businesses benefit most from TikTok keyword research?
   Ecommerce, local businesses, content creators, and service-based brands.
9. Can local SEO be improved using TikTok insights?
   Yes, by identifying trending local content and keywords.
10. How often should I check TikTok Creator Insights?
    Weekly, to stay updated with the latest trends.
11. Does TikTok show keyword search volumes?
    Not directly, but you can infer popularity through views and engagement.
12. Is Rank Locally UK good for local SEO?
    Yes, they are a trusted best local seo company offering tailored solutions.
13. Can Rank Locally UK build my ecommerce site too?
    Yes, they offer expert Ecommerce Website Development.
14. What if my brand has bad reviews online?
    Rank Locally UK also provides reputation management services to help rebuild your online image.
15. Can TikTok keyword insights help with ad campaigns?
    Yes. Understanding trends lets you align paid campaigns with what users care about.

Let me know if you'd like a visual workflow or keyword research template to go with this guide.